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Managers are learning the language of quality and are attracted to ideas which promote its tenets. Activity-Based Costing (ABC) is one of the latest ideas to be promoted by consultants. In its message ABC uses the language of quality - process improvement, empowerment and so on - but in the hands of those with a traditional attitude it becomes no more than a sophisticated control tool.

ABC encourages the costing of all activities involved in providing a product or service. In simple terms, the approach is to map the process flow and then calculate the costs of the activities which make up the product or service.

Every manager of a unit with an involvement in product or service X is asked to estimate the number of people involved and the percentage of their time given to X. They then calculate the total cost of the work. The information, provided it is reliable (which is doubtful), is used to identify where costs may be too high. But managers are also encouraged to use it as a means of improving performance. In this regard, the information is not so useful. It might encourage good questions such as 'Why are the costs so high here or there?' - but is also likely to encourage 'attention to output' and the associated problems of managing by numbers.


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